
Smart marketing moves that drive results today
— and momentum for tomorrow
Our services

Marketing Strategy & Implementation
Not just plans — roadmaps that pay off.
- We show you exactly what delivers ROI.
- Uncover what’s working — and what’s not.
- Streamline funnels and workflows.

SEO & Content Development
Turn Google into your 24/7 sales machine
- Smart SEO that attracts the right clients.
- Website tweaks that turn clicks into conversions.
- Messaging that makes you the industry leader.

Digital Campaigns & Marketing Products
Where reach meets revenue
- Email sequences that warm and convert.
- Social media and paid ads that drive measurable leads.
- Strategic PR placements.

Your Resource & Project Management Partner
All-in-one marketing backbone.
- No more juggling freelancers or missed deadlines.
- We source, manage talent for your company.
- Ensure high-quality, budget-friendly, and timely results.
About Athena
Marketing Consulting:
At Athena, we believe effective marketing is about strategy, clarity, and execution that deliver results you can measure. Founded by Maria Assaf, Athena brings together 15+ years of experience in marketing and public relations. Maria has delivered marketing and communications work for the United Kingdom’s National Healthcare System (NHS), major American health insurance providers, law firms, as well as universities such as Oxford Brookes and social enterprises such as Oxford Wood Recycling. With a bachelor in journalism from Toronto Metropolitan University and an MA in International Development from Oxford Brookes University, Maria brings a global perspective to every project she touches.
Her written work has been featured in major Canadian and International publications. Her academic work is featured in peer reviewed journals such as the University of Leicester’s for(e)dialogue.
Sector we serve
We have proven expertise and results in these key areas:

Wellbeing industry
Yoga studios, counsellors, and holistic practitioners, among others.

Healthcare & Medical Systems
From insurance providers to dentists and alternative medicine clinics.

Government, NGOs & Social Enterprises
Public institutions, charities, and mission-driven organizations

SMEs, Legal & Professional Services
Law firms, professional service providers, and hospitality venues.
How we work
Step 1: Initial Meeting
Discovery call where we understand your business goals.
Step 2: Reporting
Regular updates on leads and ROI.
Step 3: Lead Generation & Growth
Quality leads and long-term market positioning.
Step 4: Tailored Strategies
Culturally intelligent strategies that adapt to your resources.
Proven results

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