Smart marketing moves that drive results today
— and momentum for tomorrow
Our Services
Marketing Strategies
Not just plans — roadmaps that pay off.
- Uncover what’s working — and what’s not.
- Streamline funnels and workflows.
- We show you exactly what delivers ROI.
SEO and Content
Turn Google into your 24/7 sales machine
- Smart SEO that attracts the right clients.
- Website tweaks that turn clicks into conversions.
- Messaging that makes you the industry leader.
Digital Campaigns
Where reach meets revenue
- Email sequences that warm and convert.
- Social media and paid ads that drive measurable leads.
- Strategic PR placements.
Resource Management
All-in-one marketing backbone.
- No more juggling freelancers or missed deadlines.
- We source, manage talent for your company.
- Ensure high-quality, budget-friendly, and timely results.
About
Athena Marketing Consulting
At Athena, we believe effective marketing is about strategy, clarity, and execution that deliver results. Founded by Maria Paba, Athena brings together 15+ years of experience delivering marketing and communications strategies for the NHS, major American health insurers, law firms, universities, and social enterprises.
A Toronto Metropolitan University journalist and an MA in International Development from Oxford Brookes University, Maria brings a global perspective to every project she touches. Her writing has appeared in major Canadian and international publications.
Areas We Serve
We have proven expertise and results in these key areas:
Wellbeing industry
Yoga studios, counsellors, and holistic practitioners, among others.
Healthcare field
From insurance providers to dentists and alternative medicine clinics.
NGO sector
Public institutions, charities, and mission-driven organizations
SMEs
Law firms, professional service providers, and hospitality venues.
How We Work
Step 1: Initial Meeting
Discovery call where we understand your business goals.
Step 2: Tailored Strategies
Culturally intelligent strategies that adapt to your resources.
Step 3: Lead Generation
Quality leads and long-term market positioning.
Step 4: Reporting
Regular updates on leads and ROI.
Proven Results
As Featured In:
Contact Us!
We´re just the right partner.